Marketing Research and Strategy
With a degree in marketing from one of the top undergraduate business schools in the country, I developed a strong foundation of skills in market research, product planning, pricing models, media placement, promotion, buying behavior, and customer engagement. My education included the opportunity to practice these principles through a variety of case studies, simulations, and group projects serving authentic local business needs.
I was also involved with marketing strategy and branding for the global exchange organization AIESEC, managing campus communication and global branding initiatives for several countries.
At Tocquigny I used secondary research to write competitive briefs, discover growth opportunities, and create target market personas.
My role as campaign manager at Brightfire LLC involved analyzing email delivery, tracking clickthroughs, increasing conversion, and creating promotional strategies for a social video site and affiliate marketing campaign.
Design and User Experience | { Behance }
My interest in design began with freelance web design projects at university and has grown through a number of internships and personal projects. My specialty is page design, behavioral aesthetics, and information architecture.
I learned CSS by designing templates for the ecommerce startup Soniccommerce, and practiced webdesign at Kickmagnet and Causeway Interactive. I also created brochures, posters, presentations, and promotional materials for AIESEC, the AMA, and other non-profit organizations.
At Tocquigny I supported the interactive department by creating content templates, pageflows, and user experience models.
Writing and Public Speaking | { Blog }
I have experience writing for a variety of mediums and subject matters. My responsibilities in AIESEC, Kick Magnet, and other organizations included crafting copy for promotional materials, advertisements, headlines, and web content.
As as intern at Tocquigny I wrote competitive analyses, customer profiles, and personas. As campaign manager for Brightfire LLC I was in charge of documenting processes, drafting reports, and creating user guides for managing our technical applications.
I developed case studies and presentations for a number of class projects, and various leadership positions in AIESEC required me to write and present training seminars, sales pitches, conference agendas, marketing plans, and partnership contracts.
Also check out my design portfolio for ad copy, headlines, and call-to-actions.
Sales and Account Management | { Linkedin }
I have several years of training and experience in various sales and account management disciplines. As VP of Sales for AIESEC Austin and Sales and Marketing Intern for AIESEC HKU I was heavily involved in lead generation, cold calling, networking, consultative selling, account management, and delivery for over half a dozen corporate sponsors and city organizations.
As campaign manager for Brightfire LLC I managed relationships with several clients and vendors around the nation.
Through my freelance design endeavors and my work with Kickmagnet, I was responsible for finding clients and delivering satisfactory results.
I am comfortable interacting with professionals and corporate executives in a variety of situations: delivering pitches, managing communication, and discovering mutual opportunities for business partnerships.
Project Management and Community Engagement
Effective project management was required for various client work and class projects in the McCombs School of Business.
Additionally, my leadership roles in AIESEC as Local President and VP of Corporate Sales and Services enabled me to manage teams and communities of various sizes through goal setting, strategy, problem-solving, and project delivery. These projects included long-distance team management through collaborative software and conference calls.
