Dec 09 Current
Curiositivity
Freelance Designer
I create ecommerce websites, design webapps and interactive ad campaigns, experiment with social gaming, and develop gameplay, characters, and plot devices for story-driven board games, card games, and mobile applications.
Nov 08 Aug 09
Brightfire LLC
Campaign Manager
Brightfire is a technology startup that builds tools and processes to increase effectiveness in online marketing, especially email marketing and affiliate advertising.
I managed delivery of email campaigns to millions of subscribers on a daily basis and analyzed the results to spot trends and opportunities. I also worked closely with the clients to automate, reduce redundancy and, improve conversion.
My work at the company included designing landing pages, improving user experience and conversion paths, testing for bugs, and identifying affiliate advertisers. I was also charged with promoting a brand new social video community and launching an in-house affiliate program.
Dec 08 May 09
Causeway Interactive
Contract Designer
Causeway Interactive is a web consulting firm that connected non-profits with technology and resources to interact with their audience, expand awareness, and raise money.
I designed rich-media email creatives for their client AOPA to use in regular newsletters, special events, announcements, and course advertisements for members and prospects.
Jan 08 May 08
Tocquigny
Interactive Marketing Intern
Tocquigny is an interactive advertising agency specializing in online strategy and digital media. The agency was ranked in the top two interactive agencies by BtoB Magazine in 2008 and a top 25 interactive agency by Adweek in 2009. The company works with a variety of clients including Dell, Hewlett-Packard, AMD, The Washington Times, Regent University, World Vision, and Caterpillar.
I supported the interactive marketing team with competitive research, customer insights, information architecture, and user experience design for web presence and digital marketing campaigns. The agency would work with clients to identify their needs, verbalize goals, recognize constituents, and craft messaging pillars. We would combine these findings with competitive research on similar companies, market trends, and customer insights to create a content framework, site requirements and specifications, and page by page information architecture. These models act as a blueprint to be combined with the work of our creative and copywriting department before coding and delivery.
I also researched online video advertising trends to provide the agency for new growth opportunities.
Three Phases
Our semester long intern project set the stage for revamping the agency's campus recruiting program. Our goal was to develop customer personas and messaging pillars to target high potential students for internships in the company.
We used Facebook to survey 3rd and 4th year undergrads and graduate students in business and communications at the University of Texas and St. Edward's University. Based on the responses we collected, we were able to identify 3 pyschographic profiles and tailor a communication framework based on their needs and Tocquingy's offerings. Future intern classes will pick up where we left off and use these insights for promotion.
Read more about Three Phases here.
Aug 03 May 08
AIESEC
AIESEC is the largest student-run organization in the world, operating in over 100 countries with over 35,000 members. Focused on providing a platform for youth leadership development, AIESEC offers young people the opportunity to be global citizens, to change the world, and to get experience and skills that matter today. Opportunities include global internships, cultural exchanges, and entrepreneurship through participating in and leading the exchange process, managing local committees, and partnering with global companies.
Learn more about my AIESEC adventure by clicking here.
Local Committee President
As president of AIESEC Austin I led a team of 4 VPs and 30 members through a difficult organizational restructure, revamped our collaborative tech systems, improved communication channels, and inspired national participation in the organization through conference attendance and training seminars. We also organized several campus and city-wide events including a cultural talent show and a professional speaker forum about global business and social entrepreneurship.
VP Corporate Sales and Services
I led a team of 10 students in Austin in creating sales and networking relationships with local companies, including Austin Technology Incubator, the International Hospitality Council of Austin, Valley Research, TiE Austin, and the Adjunct General's Office. The team's participation in networking events such as TiECon, the International Consular's Ball, and various corporate forums increased brand awareness and developed strong networking skills in our members.
Sales and Marketing Intern
Selected for a prestigious internship on the sales and marketing team of AIESEC HKU in Hong Kong, I worked with various leaders at the university and National Team to train new members on consultative selling and networking. My experience led to the creation of 4 new corporate sponsors and various other partners, including Pacific Smart, Harvest International, Workplace Solutions, Transcedge Limited, and the Australian Chamber of Commerce. I also helped the National Team develop a new corporate marketing plan, and participated in national seminars and recruitment events.
Global Branding Crew
Selected from hundreds of applicants, I joined a select team to aid the global organization in transitioning to a new branding strategy by supporting the US, Sweden, Malta, and Greece with marketing guidelines, messages, materials, and member training.
National Leadership Team
I participated in AIESEC US National Leadership Team for 3 years, which included quarterly team meetings to discuss progress, set goals, and develop new growth strategies. I was also a trainer at half a dozen conferences, speaking on topics such as sales and marketing, talent development, cultural integration, and leadership continuity.
Marketing Team
I worked with a senior member to create the committee's first campus marketing team to increase awareness and aid in recruitment. My work included marketing strategy, poster and brochure design, web design, and pitch writing for class presentations and information sessions.
Jul 05 May 06
Kick Magnet
KickMagnet was a startup web design firm I founded with 2 colleagues to help small local businesses develop their online presence. Clients included GBBC, Autumnonline, WOTR and LCGrowth. I was primarily involved with business development and client design strategy.
May 04 Aug 04
SonicCommerce
Soniccommerce was a startup providing merchants, craftsmen, and small businesses with an ecommerce and blogging platform for selling their goods online quickly and easily. I created CSS templates and generated leads for the company.
